The chip giant says Vera Rubin will sharply cut the cost of training and running AI models, strengthening the appeal of its integrated computing platform.

Nvidia has unveiled a new tech platform for self-driving cars as the world's leading chip-maker seeks more physical products to embed AI into. Speaking at the annual CES technology conference in Las Vegas, boss Jensen Huan said the system - called Alpamayo - would bring "reasoning" to autonomous vehicles.

Today, Nvidia announced a significant breakthrough in AI models and simulation tools for autonomous vehicle development. Read more about what analysts are saying here.