Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Name: FC Porto x New Balance 2002R Colorway: Grey/White/Royal Blue SKU: U2002RFP MSRP: $145 USD Release Date: Fall 2025 Where ...

Owosso's Eli Worthington dominated the competition at New Balance Nationals, winning by six feet while also placing ninth in ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Westford's Ryan Kyle was named Gatorade's Boys Track and Field Athlete of the Year, Medfield's star FOGO Johnny Olenik ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

If you’ve been waiting for the summer sales to update your running shoes, I’ve got good news — the New Balance summer sale ...

Sianni Wynn of Pennsauken (center) wins the girls 200 meter dash at the 2025 NJSIAA Meet of Champions, Wednesday, June 4, ...