With so many loyalty programs available, it can be challenging to determine which ones truly add value. That's why Newsweek and Statista are proud to present America's Best Loyalty Programs 2025, highlighting the top 300 programs available to U.

Airline loyalty programs, many travelers say, aren’t what they used to be. But some are still well worth it—just for different purposes.

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building stronger customer relationships and driving sustained growth. By delivering exactly what customers want, brands can realize the true potential of their loyalty programs.

That limits the airline's ability to depend solely on conventional frequent flyer program models that work based on flight-specific activities alone. Low-frequency fliers, on the other hand, generally overlook loyalty programs, seeking cheaper flights from any airline they can get.

High-design boutique hotels, glamping outposts, luxury all-inclusives. In 2025, the hotels you can book through loyalty programs like Hilton Honors, World of Hyatt, Marriott Bonvoy, and IHG One Rewards look a lot different than they did a few years ago.