There’s a new addition at LOVE Park, just in time for the Eagles championship parade — and Valentine’s Day. As part of Jordan Brand’s ad campaign surrounding Jalen Hurts following the Super Bowl win,

Super Bowl LIX MVP Jalen Hurts wore a "Love, Hurts" Jordan Brand hoodie during the Eagles' 2025 Super Bowl parade.

Off the heels of its electric "Love, Hurts" campaign, which served to address Birds quarterback Jalen Hurts's haters directly, the brand replicated the name of the ad using the Philadelphia LOVE statue. Specifically, it added a comma after LOVE and propped up the word "HURTS" in big red letters.