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Starbucks getting rid of an ordering option as CEO pushes turnaround
Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North American portfolio to ensure it has "the right coffeehouses in the right locations to drive profitability and deliver the Starbucks experience," Niccol said on the company's earnings call Tuesday.
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
The chart of the day What we're watching What we're reading Economic data releases and earnings I have had a checkered history with Starbucks (SBUX). As an analyst during the Howard Schultz CEO era, I ...
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Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...
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