The core Dollar General customer earns less than $35,000 per year. That demographic is responsible for 60% of the company’s overall sales, Vasos said. And, at present those customers are focused ...

With above-average exposure to rural markets where incomes tend to be less than what they are in more urban settings, Dollar General's average customer ... mix of shopper demographics and its ...

Dollar General reported over $10 billion in Q1 revenue, beating expectations and raising its full-year outlook despite ...

In September, the biggest dip in economic confidence came from consumers with annual incomes of less than $50,000 -- Dollar General's primary customer demographic, and a group that can't simply ...

Dollar General reports Q1 sales growth, raises full-year outlook, plans 575 new stores, and keeps promotions moderate amid ...

This very phenomenon is impacting Dollar General at present, with their core customer demographic spending significantly less in their stores as a result of their lack of disposable income.

Dollar General reports strong Q1 2025 earnings driven by rising consumer demand for low-cost essentials, raising its ...

CEO Todd Vasos said the company has worked to reduce its exposure to China — and limit price hikes for shoppers.

Dollar General's store fleet reduction strategy is likely in response to changing market conditions across the country and changing population demographics." Kevin Thompson, a finance expert and ...

Walmart (NYSE: WMT) and Dollar General (NYSE: DG) compete more fiercely than any other retailer for the spending of rural, lower-income Americans. Walmart is much bigger than Dollar General and serves ...

To develop its sophisticated forecasting system, Dollar General worked with Deloitte to prioritize first-party data and offer tailored, personalized customer experiences. This resulted in a ...