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AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...
Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...
We come to this place…for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But ...
AMC Theaters will have even more ads ahead of its feature film screenings. In 2019, Cinemark and Regal signed a deal with ad ...
Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.
In 2019, AMC slammed the company’s proposal to increase the number of commercials, saying it feared that “U.S. moviegoers would react quite negatively to the concept.” ...
AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, ...
WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future. Starting on July 1, the movie theater chain will join its major competitors in running a ...
Starting now (July 1), AMC will add a “platinum spot” to its pre-movie commercials, incorporating additional advertising alongside the traditional bevvy of film trailers that run before a movie.
AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.
Indeed, AMC’s decision to increase the number of … AMC Theatres Is Putting More Commercials Before Screenings. It Cheapens the Moviegoing Experience and Hurts the Film Business ...
AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting ...