No store does more than your nearby H-E-B plus! located at 2965 Ih35 North in New Braunfels, where you'll find great prices, brands, quality, and selection. At H-E-B plus! stores, we're about more than groceries. We're outfitting Texas families with all they need for Texas lifestyles-from coolers sporting your favorite Texas teams to a new smoker for your famous brisket. This is your one stop for Texas Backyard, toys, housewares, grilling and outdoor, party supplies, apparel and more. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico. H-E-B partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B plus! now offers curbside pickup and grocery delivery for added convenience.